Motista is a B2B Enterprise tool for brands to measure and track emotional connection with brands. Motista's business tools platform provides incredible ease for accessing and reading insights. My team and I needed to create a set of tools and workflows that could deliver on that promise.
Our design focused on creating a Dashboard summarizing activity and results of brand surveys. A library of tools for analyzing gathered data as well as projects are easily accessed.
We created the Tools user-model to work like running code-based programs. This is a familiar model to content and marketing managers; similar to other tools they use.
The available segments are set based on what's available in the segments panel on the left.
After segments are set up, the tool can be "run" and the results are visually displayed in the main panel.
My team and I developed the Motista brand in parallel with the user-experience, ultimately bringing both together as a final design.
