Follow Your Heart Brand & Packaging Redesign
What started out as an alternative to mayonnaise, evolved into something even better than "Mayo" but was still designed for the "alternative" food market. With the goal being to enter the main-stream, we looked at Veganaiese as the "healthy" mayonnaise. With a more modern design, the brand has catapulted to a mass-market appealing product with still a sophisticated but accessible brand.